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26-Aug-2016
Businesses that show commitment to sustainability inspire greener customers
Simon Fraser University
Spending a little to prove a commitment to sustainability can help tourism industry businesses such as hotels inspire customers to conserve resources–and save money in the process, according to new research from SFU’s Beedie School of Business. The study found that hotel guests’ willingness to conserve resources–such as turning off lights, reusing towels, or setting the thermostat at a specific temperature–is affected by how “green” they perceive the hotel to be.
The more environmentally friendly consumers perceived the firm to be, the more patrons themselves conserved.
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