by Lynn | May 18, 2022 | Business and Marketing Plans, Sales and Marketing
Reports and Proceedings University of Vaasa image: Fang Fang Li’s new research shows that successful implementation of social media strategies requires adequate resources and capacity. view more Credit: Riikka Kalmi, University of Vaasa The explosive...
by Lynn | Aug 26, 2021 | Business and Marketing Plans, Sales and Marketing
News from the Journal of Marketing Peer-Reviewed Publication American Marketing Association Researchers from Emory University published a new paper in the Journal of Marketing that investigates whether geographical distance still matters when word of mouth...
by Lynn | Mar 7, 2017 | Business and Marketing Plans, Management
From www.eurekalert.com North Carolina State University Research from North Carolina State University finds that the number of backers a new product attracts during crowdfunding predicts the financial success of the product when it reaches the marketplace – but...
by Lynn | Feb 20, 2017 | Business and Marketing Plans, Green Business, Hardware, Science, Society
From www.eurekalert.com Queensland University of Technology Company bosses need to walk-the-walk when it comes to greening their business with technology, with new QUT research finding that just buying green IT, doesn’t make you green. Professor Jan Recker, from...
by Lynn | Feb 13, 2017 | Business and Marketing Plans, Management, Project Management
From www.eurekalert.com Society for Personality and Social Psychology Washington, DC – People make decisions every day, some trivial, like what to eat for lunch, while others are more significant — career, marriage, buying a home. A series of studies...
by Lynn | Feb 10, 2017 | Business and Marketing Plans, Education and Training
From www.eurekalert.com Baylor University Incubators compete against other university activities for integral resources, Baylor professor says Credit: Courtesy of Peter Klein WACO, Texas (Feb. 8, 2017) – The establishment of university-affiliated incubators is...