by Lynn | Dec 19, 2022 | Government, Management, Sales and Marketing
From the JPP&M Special Issue, “Marketing to Prevent Radicalization: Developing Insights for Policies” Peer-Reviewed Publication American Marketing Association Researchers from Cal Poly, Washington State University, and Claremont-McKenna Graduate School...
by Lynn | Jun 1, 2022 | Business and Marketing Plans, Sales and Marketing
Rating system scores are built on an unstable foundation Peer-Reviewed Publication Institute for Operations Research and the Management Sciences INFORMS Journal Marketing Science New Study Key Takeaways: Reputation systems, which play a critical role in online...
by Lynn | May 18, 2022 | Business and Marketing Plans, Sales and Marketing
Reports and Proceedings University of Vaasa image: Fang Fang Li’s new research shows that successful implementation of social media strategies requires adequate resources and capacity. view more Credit: Riikka Kalmi, University of Vaasa The explosive...
by Lynn | May 12, 2022 | Business, Sales and Marketing
University of Texas at Austin image: Golden Pyramid was among the growing Nigerian businesses Stephen J. Anderson studied. view more Credit: World Bank. AUSTIN, Texas –Entrepreneurs who find themselves in over their heads could be better off hiring...
by Lynn | Apr 12, 2022 | Business, Sales and Marketing
Study finds top reviews, not average ratings, sway consumer decision-making The research debunks a widely held notion that serious online consumers buy products with a higher rating Peer-Reviewed Publication University of South Florida (USF Innovation) TAMPA,...
by Lynn | Feb 17, 2022 | Business, Sales and Marketing
News from the Journal of Marketing Peer-Reviewed Publication Researchers from Boston College and University of British Columbia published a new paper in the Journal of Marketing that examines when and why negative reviews can be beneficial to...
