by Lynn | Dec 5, 2021 | Information Quality, Sales and Marketing
Advising consumers about stockouts yields benefits to online retailers Reports and Proceedings Boston College image: In a new study, researchers find online retailers can benefit by letting shoppers know when item inventory is running low. view more Credit:...
by Lynn | Aug 26, 2021 | Business and Marketing Plans, Sales and Marketing
News from the Journal of Marketing Peer-Reviewed Publication American Marketing Association Researchers from Emory University published a new paper in the Journal of Marketing that investigates whether geographical distance still matters when word of mouth...
by Lynn | Feb 14, 2017 | Communications, HR, Management, Sales and Marketing, Society
From www.eurekalert.org Association for Psychological Science We love to tell friends and family about experiences we’ve had and they haven’t–from exotic vacations to celebrity sightings–but new research suggests that these stories don’t...